The Coloradoan was a solid newspaper, but needed assistance greater reflecting the community. I worked with the staff to create an approach more akin to a daily news magazine. We reduced focus on commodity journalism to better focus on telling deep stories that competitors didn't have the time or resources to invest in telling. We made a move towards daily enterprise and fewer routine stories. After we changed the underlying journalistic strategy, we launched a redesign that was icing on the cake and gave us the tools to better present stories. At right is the Coloradoan in late 2011.
I've been at the Times-News since the beginning of 2011. During that time, we solicited community input to see what readers were looking for in a paper. The organization's news team has been locally focused for years, but daily, exclusive enterprise coverage was a noted priority with readers. After putting a sharper planning process in place, the paper needed to have more production prowess and greater headline sophistication. In June, we launched a redesign to maximize the desk's efficiency while keeping flexibility and making the most of our enterprise coverage. Here are some pages from the end of 2010.
This is The Tribune in 2001, but it could have easily been 1991 or 1981. Basic, linear structure, lack of hierarchy and predictable story choices were the norm. When I came to the paper in 2004, I sought to improve the following things while keeping the important parts of a classic style:
Every story in the Tribune was a linear narrative. I expanded the toolbox through the use of content layering, increased reliance on data-driven graphics and non-linear stories.
After we started diversifying the structure of stories, I went to work on the look of the paper, broadening the color palette and creating a more dynamic look that changed daily.
None of this would be sustainable without increased training and constant reinforcement. I also realigned resources to make it easier to pull off the new approaches.
Note: While I had a hand in helping these pages come to fruition, credit for several of them goes to the Tribune's fantastic design director, Colin D. Smith
Again, thanks to Colin D. Smith for his partnership in creating Buzz's unique look.
Buzz was a grand experiment in creating a free daily afternoon tabloid in Salt Lake City. For half a year, the pithy product was passed out to transit-goers, and contained a mix of the day's news, sports and things to do that evening. It exceeded all readership expectations, but the looming recession hit hard, and Buzz was put on indefinite hiatus.