Case study: The Coloradoan:

The Coloradoan was a solid newspaper, but needed assistance greater reflecting the community. I worked with the staff to create an approach more akin to a daily news magazine. We reduced focus on commodity journalism to better focus on telling deep stories that competitors didn't have the time or resources to invest in telling. We made a move towards daily enterprise and fewer routine stories. After we changed the underlying journalistic strategy, we launched a redesign that was icing on the cake and gave us the tools to better present stories. At right is the Coloradoan in late 2011.

At the Coloradoan so far:

The Times-News, before:

I've been at the Times-News since the beginning of 2011. During that time, we solicited community input to see what readers were looking for in a paper. The organization's news team has been locally focused for years, but daily, exclusive enterprise coverage was a noted priority with readers. After putting a sharper planning process in place, the paper needed to have more production prowess and greater headline sophistication. In June, we launched a redesign to maximize the desk's efficiency while keeping flexibility and making the most of our enterprise coverage. Here are some pages from the end of 2010.

At the Times-News so far:

The Salt Lake Tribune:

This is The Tribune in 2001, but it could have easily been 1991 or 1981. Basic, linear structure, lack of hierarchy and predictable story choices were the norm. When I came to the paper in 2004, I sought to improve the following things while keeping the important parts of a classic style:

Alternate story forms

Every story in the Tribune was a linear narrative. I expanded the toolbox through the use of content layering, increased reliance on data-driven graphics and non-linear stories.

Classic style fresh look

After we started diversifying the structure of stories, I went to work on the look of the paper, broadening the color palette and creating a more dynamic look that changed daily.

Culture shift

None of this would be sustainable without increased training and constant reinforcement. I also realigned resources to make it easier to pull off the new approaches.

Core product changes (2007-2010):

Note: While I had a hand in helping these pages come to fruition, credit for several of them goes to the Tribune's fantastic design director, Colin D. Smith

Meet Buzz, a free daily tabloid:

Again, thanks to Colin D. Smith for his partnership in creating Buzz's unique look.

Buzz was a grand experiment in creating a free daily afternoon tabloid in Salt Lake City. For half a year, the pithy product was passed out to transit-goers, and contained a mix of the day's news, sports and things to do that evening. It exceeded all readership expectations, but the looming recession hit hard, and Buzz was put on indefinite hiatus.


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